PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP TINGKAT LOYALITAS PELANGGAN

  • HERMANTO UNIVERSITAS PUTERA BATAM
  • ANGEL PURWANTI UNIVERSITAS PUTERA BATAM
Keywords: Interpersonal Communication, Customer Loyalty, Business Communication

Abstract

Interpersonal communication is very important in a business organization because it has a significant influence on customer loyalty. The purpose of this studt is look at the effect of interpersonal communication on customer loyalty in CV. Putra Jayar Service on Batam City. The method used in this research is quantitative with simple linear regression analysis using IBM SPSS Statistics 23 application. Samples on this research were 276 respondents by random sampling method. The results showed that t count (6.282) > t table (1.645) with significance level 0.000 < 0.05 that indicates interpersonal communication significantly influence customer loyalty. Coefficient of R Square is 0.275 which shows that interpersonal communication variable have effective contribution of 27.5% to customer loyalty and the remaining 72.5% customer loyalty influenced by variables not examined in this study.

Published
2020-07-04
How to Cite
HERMANTO, & ANGEL PURWANTI. (2020). PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP TINGKAT LOYALITAS PELANGGAN. JURNAL EKONOMI, SOSIAL & HUMANIORA, 1(12), 49-59. Retrieved from https://jurnalintelektiva.com/index.php/jurnal/article/view/196
Issue
Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Section
Articles