PENGEMBANGAN PEMASARAN BISNIS UMKM MELALUI JEJARING INDUSTRI RITEL DI INDONESIA

  • TOPAN SETIAWAN UNIVERSITAS SEBELAS MARET
Keywords: Marketing, UMKM, Retail, Network

Abstract

The phenomenon of the growth of the retail industry, in fact is a reflection of how there is growth in consumption growth in the modern format. If in America the Walmart network is strong in building its retail network nationally, in Indonesia retail players such as Indomart and Alfamart are proof that the retail industry is growing. The network is so tight, the paste sticks, shadowing each other. They exist in almost every district, with a strong franchise concept.

On the other hand, locally, they occupy an area, which is very possible in each region there are small industries / SMEs that require marketing links. This paper only intends to describe how the MSME market development scenario is based on possible synergies with the retail company. The result of reflection is the need for a motivating aspect in the form of regulation by regional leaders and the readiness of MSME actors themselves when entering the modern retail network

Published
2020-05-15
How to Cite
TOPAN SETIAWAN. (2020). PENGEMBANGAN PEMASARAN BISNIS UMKM MELALUI JEJARING INDUSTRI RITEL DI INDONESIA . JURNAL EKONOMI, SOSIAL & HUMANIORA, 1(10), 84-93. Retrieved from https://jurnalintelektiva.com/index.php/jurnal/article/view/148