POLA KOMUNIKASI POLITIK CALON PRESIDEN PADA PEMILIHAN PRESIDEN-WAKIL PRESIDEN TAHUN 2019

  • ARTHA MEDITA UNIVERSITAS PARAMADINA
  • NURAINY HANIFAH UNIVERSITAS PARAMADINA
Keywords: Political Communication, Elections, Presidential Candidates

Abstract

Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Using a phenomenological approach, a total of 19 in depth interviews with voters were conducted to gain rich insight into perceptions of the complexity of political symbolism, and trust among voters. This study conceptualized political communication as a dual approach. The political brand promise is intrinsically linked to cultural references and conveyed through symbolic communication combined with a distinctive brand message. This builds trust, which then affects political participation.

Published
2020-05-04
How to Cite
ARTHA MEDITA, & NURAINY HANIFAH. (2020). POLA KOMUNIKASI POLITIK CALON PRESIDEN PADA PEMILIHAN PRESIDEN-WAKIL PRESIDEN TAHUN 2019 . JURNAL EKONOMI, SOSIAL & HUMANIORA, 1(10), 15-23. Retrieved from https://jurnalintelektiva.com/index.php/jurnal/article/view/136